FOB vs CIF vs DDP for Apparel Imports
Every apparel quote from a China factory ends with an Incoterm. The Incoterm decides who pays which leg of freight, who insures the shipment, who clears customs, and who handles delivery to your 3PL door. Picking the wrong Incoterm can quietly cost 8 percent of landed cost.
Three Incoterms dominate apparel imports: FOB, CIF, and DDP. Here is the practical difference.
FOB · Free On Board
Under FOB Port of Shipment, the factory delivers the goods onto the vessel at the China-side port (Yantian, Shanghai, Shenzhen, Ningbo) and the buyer takes ownership and risk from there.
The factory pays for:
- Production
- Domestic trucking to the China port
- China-side customs and export documentation
- Loading onto the vessel
The buyer pays for:
- Ocean freight
- Cargo insurance
- Destination port handling
- US, UK, or AU customs clearance
- Inland trucking to final warehouse
When FOB makes sense: The buyer has a freight forwarder relationship and is shipping enough volume to negotiate competitive ocean rates directly. Brands above 5,000 units per shipment typically benefit from FOB.
The trap: FOB-quoted prices look much lower than DDP-quoted prices because three legs of cost are excluded. Brands that compare an FOB quote to a DDP quote without adjusting are comparing $4 to $7. Always add freight, customs, and delivery to FOB before benchmarking.
CIF · Cost, Insurance, Freight
Under CIF Port of Destination, the factory pays for ocean freight and insurance to the destination port (Long Beach, Port of NY/NJ, Felixstowe, Port Botany). Buyer still handles destination customs and inland trucking.
The factory pays for:
- Production
- Domestic trucking and port handling in China
- Ocean freight to destination port
- Marine cargo insurance
The buyer pays for:
- Destination customs clearance (duty + entry fees)
- Destination port handling
- Inland trucking to final destination
When CIF makes sense: The brand wants the factory to own the ocean freight cost (because volatile freight rates are factory-side risk) but the brand still wants control of customs and inland delivery.
The trap: CIF insurance from China-side forwarders is the absolute legal minimum, typically 110 percent of cargo value. If your shipment is high-value and your CIF insurance is minimum-tier, a loss event leaves you under-covered. Always supplement with your own cargo insurance for shipments above $200,000.
DDP · Delivered Duty Paid
Under DDP To Buyer's Warehouse, the factory or its freight partner owns every leg from factory floor to your 3PL receiving door, including duties, customs, and final mile.
The factory pays for:
- Production
- Ocean or air freight
- Destination customs clearance and duty
- Inland trucking to your 3PL or warehouse
The buyer pays for:
- The single all-in DDP price
When DDP makes sense: Brands without an established freight forwarder relationship, brands that want a single number for cash flow modeling, or brands shipping smaller volumes where DIY freight is operationally not worth it.
The trap: DDP prices often bundle aggressive margin on the freight and duty legs. A 30 percent landed-cost overcharge can hide inside a clean-looking DDP quote. Always price-check the duty portion (your HTS classification × your declared value × current Section 301 tariff) and the freight portion against current Drewry or Xeneta benchmarks before signing.
The right answer for most brands
For brands shipping 1,000 to 8,000 units per order who do not yet have a freight forwarder relationship: DDP is operationally cleaner, but only if you have benchmarked the duty and freight components yourself.
For brands shipping 8,000+ units consistently with an established forwarder: FOB typically wins on landed cost, often by 5 to 8 percent.
CIF is the middle ground but is the most prone to insurance gotchas. Use it only if your freight forwarder explicitly recommends it for your lane.
A note on the de minimis change
US apparel imports under $800 used to enter duty-free under the de minimis rule, which made DDP-shipped small parcels especially attractive for direct-to-consumer drops. As of 2025, de minimis no longer applies to apparel originating in China. Anyone still using "DDP via de minimis splits" is operating in a window that has closed. Build your DDP economics on full-duty math.
Related terms
- What is HTS classification for apparel covers the code that decides what duty rate applies.
- Section 301 tariffs explained for apparel is the surcharge stack on top of base duty.
- Sea freight vs air freight for apparel covers the speed-versus-cost tradeoff that interacts with Incoterm choice.
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